Ceaseless Quality Research
Great clothing invariably demands great deal of time and costs. It is far quicker and easier to make clothing that appears good, but we have never taken the easier road. When we realized we had to import sewing machines from Hong Kong while we were researching ways to create more delicate and sophisticated sewing lines, we boldly invested our time and money toward product quality.
In spite of having to separately train technicians and patiently wait until they were accustomed to the machines because there weren’t any technicians who were able to operate such novel machines in Korea, we took the road less traveled to achieve our strong and clean sewing lines.
When we also realized there were durability issues of the threads inside the fabric breaking as the leggings stretchy after prolonged use, we again did not hesitate to conduct thousands and thousands of costly tests. As a result, we were able to develop our own thread which expands with the stretching fabric to preserve the original shape of the product for a long time. Because clothing is consumable, excessively durable clothing can lead to that much less demand. However, because our goal was to create clothes which anyone can wear comfortably for a long time, we made bold investments if it meant we can create quality clothing despite the lost opportunity costs. Based on such steadfast commitment toward better quality and continuous research, we were able to establish Mulawear’s unique technologies no other brand can imitate and build solid customer confidence. Our meticulous efforts may appear insignificant, but we believe the value of a masterwork is determined by such small differences.